SPI 927: The Five-Step Story Method That Grows Your Brand

Let me tell you a story. It's 2010, 16 years ago, and I just started speaking on stage. And I'm standing backstage at one of my very first conferences as a speaker. And of course, because it's my first time, my palms are very sweaty. My heart is absolutely pounding out of my chest.

And I'm staring at my notes, I'm looking at my slides, just trying to remember everything that I could, right? Every single bullet point. And then I get introduced. I step out on stage, look at the sea of faces, and I do what I thought I was supposed to do. I just go right into the tips and tactics and the strategies and all the things that I was invited on stage to talk about, right?

And I'm giving them value. That's what I thought they wanted. But halfway through I notice something. I can tell that the audience is starting to checkout, right?

We already have this episode, so unlocking it is cheap and permanent: the full transcript (23 minutes, 4,138 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 5 episodes for $3.49, and monthly plans are cheaper still.