Building a Performance Pickleball Brand and Scaling Through Amazon with Kyle Goguen

Boom. Shake the Room, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the All-in-One Sales and Marketing Platform. Today's episode is one of three special interviews I recorded with entrepreneurs who have built successful businesses selling an Amazon store. And I recorded these interviews on site at Amazon Accelerates 2026, Amazon's annual seller conference. Here's a stat that might surprise you: more than 60% of sales in Amazon stores come from independent sellers, most of which are small and medium sized businesses. Could be you one day for your nation. And we'll be diving in as soon as we get back from thinking. Our sponsors. The foundation has coached over 2,000 students to find painful problems and turned them into software businesses. Their 12-week cohort takes you from no idea or software experience to finding a real problem in pre-selling the solution. No idea, no coding, no technical co-founder. The next cohort launches January 2027. Join the wait list at

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Kyle Gogan is the co-founder of Carbon Pickleball, a Southern California-based performance pickleball brand that he launched in 2021 with his childhood friend Garrett Gosslin, a serial entrepreneur with more than a decade of experience in direct to consumer Amazon and wholesale. Kyle has founded, acquired, and exited businesses responsible for more than a hundred million dollars in sales. And today, Kyle, we're gonna be talking about your origin story here with carbon. I mean, we're talking about a garage. A childhood friend Pickleball, something that nobody was even really talking about about back in nineteen uh nineteen twenty. Twenty twenty, twenty twenty one, and beyond, and yet it exploded onto the scene. You were perfectly placed for it. Take us back there. What made you think this was something to go all in on?

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