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The McKinsey Podcast · 2026-04-23 · 22 min · 4,148 words

What great leaders know about not knowing it all

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Hey everyone. Today we're launching a special new monthly series as part of the McKinsey podcast. Yeah, and in it, Eric Kutcher, who's McKinsey's chair of North America, is speaking with leaders about the experiences that have shaped them. And in this episode, David Novak joins us.

Roberta, do you remember a soda called Crystal Pepsi? The one thing that I do remember about that particular brand was that it was spoofed, right? There was a Saturday night live skit where they created something called Clear Gravy. That is fantastic. I don't remember that at all, but um I'm sure I can excavate it.

So the idea for Crystal Pepsi was David Novak's. And in this episode, you hear a really kind of humble but also profound lesson that David learned from the failure of Crystal Pepsi. But much more than that specific product, David is like a huge business leader known for tremendous successes as co-founder and former CEO of Yum Brands, as well as C-suite positions at KFC. Pizza Hut PepsiCo.

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