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The Next Big Idea · 2026-11-12 · 72 min · 15,149 words

Ethan Mollick on Using AI Without Losing Your Edge

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I'm Rufus Griskam and this is the next big idea. Today. Ethan Moloch on AI, Agency, and What Comes Next. Ethan Moloch may be the most useful person alive on the subject of AI. Not because he builds it.

Because he uses it. Relentlessly, skeptically, in public, and then tells the rest of us what he found. Ethan is a professor at Wharton, where he co-directs the generative AI labs. А де автор о бессеркоінтеліженс. His new book is called Coexistence.

And this conversation is full of things you can try this afternoon. Start by not starting with AI. Spend ten minutes writing down your ideas. And then ask the AI to independently generate ideas. Don't trust one model, convene a council.

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