#133 Edwin Land (Polaroid and The Man Who Invented It)

Polaroid as a company was for forty five years virtually synonymous with Edwin Lann. He was its founder. He invented its first products, and indeed many of its products and processes, throughout the five decades of the company's history. His titles during most of the period from nineteen thirty seven to nineteen eighty two included chairman of the board, President.

Chief Executive Officer, Chief Operating Officer, and Director of Research. Although he cultivated a legend of privacy and inaccessibility to the press, he remained far and away the best known member of the company. For many years the only one familiar to the public. He stayed aloof from the company's advertising so long as his friends and intimates told him Polaroid's advertising was good. The moment he suspected it was verging on the mediocre

He descended from Olympus, clothed in a mantle of righteousness. Since for many years advertising was included among my marketing responsibilities at Polaroid, My relationship with land was alternatively very close. And moderately distant. I always felt comfortable speaking my mind to him.

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