How to Think Like a World-Class Marketer | Rory Sutherland

I keep hearing people saying you will say to your AI, Find me a skiing holiday and it will provide you with a perfect skiing holiday. And I keep saying people don't decide like that. When you allow tech bros too much power over decision making Along with their running dog lackeys in kind of management consultancy. You're optimizing for something which may be very, very distant from what your real world customers really care about.

What makes Tyson so effective at advertising? Actually it's it's not advertising, it's marketing and it's customer experience. What's the difference between marketing and advertising? Advertising is a subordinate part of marketing. And Do you think we're looking for efficiency in the wrong place? We usually do. And so you focus too heavily on cost reduction and too little on value creation. What are the rules of good copy? If I asked you to teach me how to write good copy How would you do that? I think a large part of it comes down to So we first we were talking about this in the elevator, it was nine years ago. Back when podcasting wasn't even

Thank you We must be able to dig out the original content, presumably. Yeah. What was it? It was your podcast number forty seven or something, was it? Oh no. I think it was like sixteen or six it was really low. We'll have to dig out the number, but Uh it's been a long time since then. Oh fabulous. And and podcasting is expensive. So I've been following Farnham Street. Devotedly.

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