SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

While since you're an expert. were a part of our brand as convert it as well. We weren't coming out as confident enough. And I think that that allowed for a lot of other players to like enter the space And we want to take our rightful place at the helm of the creator economy. And I think that there's an element of boldness that you want in someone that you can trust, right? That strength and conviction. If someone has that, you're more likely to trust what they're saying, what they're offering, because they're coming out with that confidence. And so that's why it's important for us. We chatted with Nathan Barry, founder of Kit, formerly known as Convert Kit. To talk about the business decisions that were made behind the rebrand and some of the plans that we could look forward to with the company and just

An insider look at how that all went. Today is part two, not a conversation, however, with Nathan, but With Charlie Pranley, who is the creative director. over there at Kit to talk more about the What to look out for if you are doing your own rebrand? What are some of the exercises that you can do to make sure or at least give yourself the best chance

that this is the right direction for you. So whether you are going through a rebrand right now Or you might be going through one in the future. Or maybe you're just very curious about the kit rebrand and some of the lessons learned from the first time. they did a rebrand and the mistakes they made there.

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