Why No One Remembers Your Logo (and How to Fix It)

Have you ever had trouble getting people to notice your business or even to care about it at all? Now there are several reasons why this could be happening, but one of the most common is that your visual brand doesn't set you apart from your competitors, which means potential customers Don't think of you when they have a problem. That's why today's episode is all about logos, as John Falcons sits down with my senior creative officer, Tim Newton. Thanks, Dave.

So we're going to go through some of the most iconic logos that there are, Tim, and I appreciate you being here. But first I want to ask you, what do all of those brands do really well to have logos that win? It's really only two things when it comes down to it. Okay. A really great logo, it has to convey meaning or feel.

Like it ha you have to be able to see it, uh, that that it it feels like something, you know, and the reason is because our our brain is constantly scanning everything, you know, and and our unconscious brain is scanning and making decisions uh about everything that we see. And if a logo isn't visually showing the meaning, then our brain isn't catching that meaning. And so there has to be intentionality about how do the shapes convey the meaning of the brand. Like everything comes into play.

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