[Outliers] Bernie Marcus: The Home Depot Story

It's April nineteen seventy eight. Bernie Marcus is forty nine years old, and his boss has just called the newspapers to announce that he's firing him. His boss even taunts him. I'm gonna fight you with the company's money and you're gonna have to fight me with your own money, which you don't have. The worst part is

He's right. Bernie has nothing. Bernie calls his friend devastated. Kenny, you told me I would get fired and it happened. And now he's trying to destroy my life. Ken's response.

You've just been kicked in the ass with a golden horseshoe. Bernie thought Ken had lost his mind. Eighteen months later, the home depot opened. Twenty years later, Bernie was worth billions. So were his partners and thousands of regular employees that became millionaires. They've revolutionized how America thinks about home improvement.

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