This guy names billion dollar brands for a living, here’s his exact 3-step formula.

So listen, David, here's the deal. I don't believe that naming your company is that important. And over the next hour, I want you to convince me why I'm incredibly wrong, why picking a good name is gonna help me build a billion dollar startup and how to name a startup effectively. I feel like I can rule the world I know But I want to I put my loud in it like a day song on a boat. I love right behind you you have uh for people who are just listening on audio, they can't see this, but if you're on YouTube, you see this.

Right behind you you have a Bunch of almost like a music artist would have platinum records. You have platinum records of names that you've created. So the impossible burger, Blackberry, Swiffer. Versel, Windsurf, you've had the I remember the Intel Pentium processor.

Uh Febreze. Sonos. Sonos is crazy. The hits go on and on. Slim fast. Oh my God. Slim fast. That is one of the greatest names ever. You know, Microsoft Azure. You've done all these incredible names. And so How lucky are we? We get to hear from you today.

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