#351 The Founder of Rolex: Hans Wilsdorf

The book that I'm gonna talk to you about today is nearly impossible to find. It was first published in nineteen forty six. There's only a thousand copies ever made. It's called Rolex Jubilee and then the Subtitle is actually in Latin, but when you translate it from Latin into English, it literally means Go with me.

And so it's a tiny four volume like history of Rolex and volume one was written by Hans Wilsdorf, who is the founder of Rolex. And so he tells

The founding story of Rolex in his own words. There's a lot of things that'll surprise you in this story. The first one being that he was a sole shareholder of Rolex. But the second one was that he was an orphan. So he goes right into his early life. And in one sentence he sets the entire stage for us. He says, I was born on march twenty second, eighteen eighty one. My mother's early death.

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