I Wasted $20,000 (Here’s the Lesson I Still Use Today)

Hey there! Welcome to the Amy Porterfield Show. You have to do things scared. You don't avoid action just because you feel fear, you know this. You get into action alongside the fear, you dance with it. One of the best ways I've ever heard this described is that fear can have a whisper of a voice, but it does not get a vote in your decisions.

I once lost twenty thousand dollars like that in my business. Here's what happened. I was approached by a contractor who promised the moon to me around surveying my audience for a six month period of time and doing tons of analytics on the back end. Now this was many, many, many years ago, way before AI for the record. And it was Really before We started talking about surveying and understanding our audience in my business.

So this contractor came along and promised that they could just find out everything about my audience, help me shape my messaging, and just really boost my sales. And at the time I was very naive. I didn't really know what I was doing, but I had started to make money in my business. So I gave this person twenty thousand dollars. They were going to work with us for six months. They never produced a thing.

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