#104 Ingvar Kamprad (IKEA)
Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
Imagine one of the coldest little countries in the world. Think of the most barren part of that country. See in front of you a God forsaken place deep in the wild forests. This book is about a man who grew up in this harsh environment. Which was to mark his whole life and fundamentally color the philosophy with which he built his vast empire.
Consisting of thousands of employees and millions of customers all over the world. The man is Ingvar Comprad. Furniture dealer. He aims to give his firm Eternal life.
It's a long way to the country where an empire was built. Here where he was born. Loneliness, silence, and reserve prevail. The cottages have always been small. Survival has never been taken for granted.
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