SPI 943: How to Collab for Major Brand Growth

Hey, it's Pat and Liz and I are back. How how's it going, Liz? It is going so great. I am here on the SPI podcast. What else could I be doing right now? I'm excited. What we could be doing collaborations with other people and partnerships with other brands, which is exactly what we're gonna be talking about today. That's a good transition. Thank you for setting me up. So good, guys. Five star review, pause the podcast, pull over.

Wipe your hands. He's a pro. I'm your Uber driver for today, by the way. Uh and we'll be driving into partnerships and collaborations. And this is uh we talked about this a couple of weeks ago, the fact that we were in Boise a couple months ago at Crafting Commerce and we delivered a workshop. You and I delivered that together. And so we are coming on today to basically share that with you because we don't think it just deserves to just have a little bit of an audience like we did in Boise. We wanna have this be a worldwide audience'cause this stuff is important. Liz, why are collabs and working with other people, why is that important beyond the obvious that like, oh, you can grow your brand with another person or company. Why else does it matter?

First and foremost, in my mind The more people that understand my objectives, my goals, my dreams. the more I'm going to actually achieve them. So if I can get not just like partners in business, but partners in my goals, right? Like I know you're trying to grow your podcast, I'm trying to grow mine. Like let's work together. because then w maybe we'll actually do something, right? Like I've been working in partnership with people since the beginning. I remember I met somebody at an event

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