#289 Brunello Cucinelli

Last week you and I talked about the fact that Ralph Lauren is not normal. Well, Brunello Cucinelli isn't either. And what they both have in common is the first business they start is the business that they work on for their entire lives. Ralph founded his business like fifty five years ago. Bruno Cuccinelli founded his business forty five years ago. They're both still working on it. A big part of being a founder, a big part of being an entrepreneur is searching for your life's work and that usually means

Starting more than one business. This is so common that the presenting sponsor for this episode, Tiny Збил а бізнес. Buying other businesses. And what I like about Tiny is the fact that they make selling your business easier. I've talked to a ton of founders.

that have sold their business either to a private individual or to private equity, and they were astonished about how complicated the process was. In the episode that you're about to listen to, you'll realize that Brunello Cucinelli found his edge by going in the opposite direction, doing the opposite of what everybody else is doing. That's exactly what Tiny's doing. They just make it easy to sell your business. You go to Tiny.com. You say, Hey, I wanna sell my business.

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