You Don’t Need To Innovate To Be Successful | FarmVille Creator

We've gotta be in a mental state. Where we're playing offense and not defense. You've gotta be in this place that you're thinking, What if everything goes right? If we're starting with what if everything goes wrong. You're playing defense and you've lost before you're even out of the gates. What are the first principles of great products?

I think great products In the consumer world. Speak to us on some Deep level. They

They speak to some human instinct or need. That we've been feeling and it's been Unexpressed or unmet. When we first experience that, there's something magical to it.

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