CEO Lessons: Bulls**t Mission Statements, Firing People & Saying ‘NO'

When Moys was selling native deodorant, he didn't own the trademark. And it was an issue? He's got the deal done. And they're like, Wait, you don't have the trademark? He's like, Yeah, but there's no other native deodorant. He they're like Okay, Junior, what are you talking about? That's not how this works.

Uh You know. I feel like I can rule the world, I know I can be what I want to I'll put my law in it like my day's all on the boat. Alright, today we thought it'd be fun to do a episode all about how we actually run our companies. So we've been running companies for like I don't know. Ten, fifteen years now.

And Like many people out there at the beginning, we did a bunch of dumb stuff. And so we're gonna admit and confess to some of the dumbest things that we did running our companies and then talk about what we do now that's actually like we found that works. So the stuff that didn't work and the stuff that works. And this is around You know, everything from like

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