The Data and Influence Behind Your Digital Footprint | Sandra Matz

I think the one message that I really want people to understand is I think we should all ask for more. So I think there's this very convenient narrative that's been perfectly crafted by Silicon Valley that says either you have to give us all of your data so you can benefit from the amazing products and services and get all the convenience that technology has to offer. But for that you have to give up your privacy and your self-determination, everything. And I just don't think that's that's true anymore. That's the voice of Sandra Mott, a psychology and data researcher at Columbia University's business school, who has spent most of her professional career researching behavioral residue.

Okay, all right, Tim, excuse me. But what? What the hell is behavioral residue? Sounds like something I don't want to look at in the toilet. That's all I have to do.

Just don't, just don't get it on your feet or your hands, I guess, for that matter. Behavioral residue is a term that psychologists use to describe the stuff that we churn through in our lives. It's in the old days, behavioral residue would show up like as bills piled up on our desk or the stuff in our garbage or concert tickets stubs, you know, left over from the night before, maybe the the paper map of the national park that we were planning on hiking through. Those, that's sort of the did that's sort of the analog equivalent to what modern day digital residue is.

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