How Mike Posner built a music empire from his dorm room

Your life is already a three-act story. You have the rise to meteoric fame. Mike Poser. Mike Poser. Breakthrough Artist of the Year award. Then you have the crash. My career had had plummeted. I had a hit and my career plummeted. And then you have the rebirth. One of Spotify's top ten most strange songs of all time. Mike Posner was enjoying sweet success. At the time it was scary. The fame, the adoration, the money. Really the fame. The money and all this stuff was nice at the the f it was the fame and So what I'm supposed to do is ask you to walk me through that, but I already know that story. So I said what am I actually curious about? And it's why you would climb Everest, why you would walk across America. What's the philosophy that drives somebody to do those things? I've never been asked that before. Okay, let me let me try to tell the truth. I feel like I can rule the world, I know I could be what I want to

I put my all in it like a day's off on the rolling. I wanna ask you about some things back when we were at Duke. So for people who are listening who don't know this. Me and Mike actually were at Duke at the same time, same year, freshman class. I remember hearing stories that there's a white boy rapper in the dorm next door, and we were like who is he trying to make it? Whatever. Didn't really think too much of it. And then I suddenly started to see a couple of interesting things. The first interesting thing I saw. was that at some point I opened up

My laptop. And I went to iTunes. And I saw you at the top of iTunes, but it wasn't the top of iTunes, it was the top of iTunes U. And iTunes U was like this little part of iTunes that was like four lectures. In Silicon Valley we call this a growth hack. Sometimes you gotta be clever and you gotta use your

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