SPI 881: The Science of Scaling with Dr. Benjamin Hardy

I think for most people, scaling is the wrong answer. Most people have thought about scaling wrong for a long time, which led them to having the wrong goals for their business. And so going from good to great requires a very different type of growth. But scaling itself It doesn't necessarily have to be harder.

It takes a different psychology and a different use of strategy, but it doesn't actually have to destroy you. Just as an example, the person who's doing a million dollars a year, if they say, Ben, I don't want to scale, I say, okay, so what do you want to do? Do you want to do a million again next year? That's cool. What I would say though is instead of maintaining or going for maybe 1.5 million or two, let's just go for 10 or 20 and just look at what that does for your process, for your decision making, for your business.

Now you don't have to be the center of it like you're used to. You don't have to be the main one making all the decisions. You don't even have to be the main talent. It would just change how you do things and it would change the path. This is going to be a monster episode.

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