Creating Products with Curiosity, Humility, and Play
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Ignatius. I'm Alison Beard and this is the HBR Idea Test. Nelson, I feel like the executives I speak with these days are all struggling. They're struggling with uncertainty, they're struggling with the new global order, they're struggling with inflation, with AI. It's kind of a drag. But
Today we're talking with someone who is markedly more upbeat and who has ideas on how senior leaders can inject a greater sense of play into their work lives. That sounds fun. You know what they say about all work and no play, but I bet that a lot of listeners, especially managers and maybe me, are skeptical. Is work really the place for play? Yes and no. I think his point is that a lot of the joy can come from working closely with your customers. to test and eventually to develop products that they will use and that they will actually love.
And that requires embracing the idea that as an innovator. Your instincts are often gonna be right. but your idea for implementing it is likely to be wrong. And with the right mindset, right approach, you can increase your odds of getting to success. Okay, I get it. So we're not talking about foosball at the office. We're talking about playing with the work, being open to messing around and experimenting until you get things right. Yeah, that's basically it. So our guest today, he is a gamer. This is Mark Pincus. He's the founder and former CEO of Zynga, the mobile gaming company.
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