#1140 Will Storr: How to Use the Science of Storytelling to Lead, Motivate and Persuade
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Hello everyone, welcome to a new episode of The Decenter. I'm your host as always, Ricardo Lopes, and today I'm joined for a second time by Will Storr. He is an author and journalist. Last time we talked about his book, The Status Game, and today we're talking about his latest book, A Story is a Deal, how to use the science of storytelling to lead, motivate and persuade. So Will, welcome to the show.
It's a pleasure to have you back. Thanks, Ricardo. It's great to be back again. Thank you. So what is the premise of your book?
Well, I wanted to write a book about how we the power that story has to persuade people, to to influence people, because it seemed to me when I was doing my just general research for other books that that that that story has this extraordinarily uh extraordinary ability to sort to to beguile people to completely take over their brains and really define their identity. So that that's what I wanted to write about this time. And what is storytelling? I mean what are you referring to when you talk about storytelling?
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