John Bragg: The Blueberry Billionaire

why we succeeded is we tried to find a product we could run and run the hell out of it, as we would say. We're by far the largest wild blueberry perfect as we Sit here today we're processing carrots. We're the largest carrot processor in Canada, so we learn how to do it and do it well. And then just run it as much as we can. And then we do battered products and

And we try to do the same thing there. So stick to your netting, do what you can do. And do more of it. And try and grow it. Don't try and do everything. So many people

Fail my Getting successful one and then think they can do everything. Welcome to the Knowledge Project. I'm your host, Shane Parrish. In a world where knowledge is power, this podcast is your toolkit for mastering the best what other people have already figured out. If you're listening to this, it means you're not a supporting member. Members get early access, no ads, my personal reflections at the end of the conversation. hand edited transcripts and so much more. Check out the link in the show notes for more information. My guest today is John Bragg, the blueberry billionaire. From humble roots, this entrepreneur that you've never heard of has grown Oxford frozen foods into the world leader in harvesting and processing wild blueberries. And if that wasn't enough, he also started and grew North America's largest private telecommunications firm, East Link. And all of this from a small town with a population hovering around 1200 people. I traveled all the way to Oxford, Nova Scotia to hear his story. How did he start? How did he grow? From the early days of picking wild blueberries with a rake to huge acquisitions across the border. We cover it all. This is one of my favorite conversations

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