Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it?

Hi everyone, I'm Nikola Tangen, the CEO of the Norwegian So-and wealth fund and today we are doing something really great fun because Norway happened to smash every record in the Winter Olympics. And today we are joined by Anna Morte Penskor who is the professor of sports psychology and is basically the person who's shaped the whole mental training of the Norwegian Olympic athletes. So warm welcome. Thank you so much. Now, um, how do you explain all these metals?

Oh, uh, that's a really complex question. Uh, it it uh goes a long way back. Because we tend to think about what we do today. But it of course it has been a long tradition for maybe 20, 30 years now, where we have worked on this culture. So I think it's there's many pieces in in that puzzle.

When did you decide to because it was after Turing, I guess, which was or when did it when did you think that, hey, we need to do some stuff here? Well, it's even f even uh uh later or before that, actually, after the Calgary games, we didn't take any medals. And then we started to think what should we do about this? And we had to do something about the whole top sport level system and also work more together as a as teams and also um think long term to develop athletes.

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