#10 - Using $1k to Build $100M Deodorant Business

At some point we tried to raise more money and you know the investor was like the entire natural deodorant industry is something like thirty million dollars a year. So why would anyone be interested in investing in a category that only has thirty million dollar a year run rates? And I was like if the natural deodorant industry is thirty million dollars a year, We're the entire natural dealer industry. We're doing thirty million dollars a year at this point. Okay, I gotta say it, this was my favorite episode of the podcast. What you're about to hear is a episode I just recorded with Moise Ali. He is the founder of Native Deodorant, which is a natural deodorant brand. It's basically a$12 stick of deodorant. My wife just bought it. She doesn't know that I know Moys. She bought it because she didn't want to use deodorant that had aluminum in it, or parabens, all kinds of funky chemicals that you see on the back of a deodorant stick. So this is the story of how he started it from his brother's dining room table, essentially where he was doing the packaging, he was doing the sales, the marketing, the customer service. as a one man show for a very, very long time and uh over over two and a half years, uh he built this company raising very, very little money, mostly because

investors were kind of just laughing him out of the room, like, okay, you're starting a deodorant company? Like what is that? And so he sold it two and a half years later to Procter and Gamble for a hundred million dollars. I like this episode not just because the story is great and the tactics that he shared are actually quite insightful. But because he's a very entertaining guy, very charismatic. In fact, there's a portion at the end of the episode where he is talking about how some people who didn't believe in him, and he named some names that we had to bleep out. So we we left the story in, but we had to bleep out the names, which is a podcast first. But I think you guys are gonna love this episode. Let me know what you think. As always, you can tweet at me. I'm at SeanVP or email me hurry. Love to hear from you guys. All right, enjoy this episode. Native deodorant, you build a deodorant brand of all things. Yeah.

You Build it from scratch, from a dining room table. You Build a actually good enough business where Procter and Gamble, one of the biggest companies in the world Looks at it.

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