Leadership Summit 2026: Mattel’s CEO on Driving Consumer Engagement and Cultural Impact

Welcome to the HBR Idea Cast. I'm Alison Beard. Lots of companies talk about transformation, but few successfully reinvent themselves while staying true to what made them break through or stand out in the first place. Mattel is one of those rare success stories. In recent years, the company has evolved from a traditional toy manufacturer. into an IP-driven entertainment business, turning brands like Barbie into cultural phenomena that extend far beyond the toy aisle.

That transformation took a lot. But most importantly, it required strong leadership. Today's guest is Mattel CEO Enon Kries. He joined me as part of our recent HBR Leadership Summit, and we spoke about rethinking talent, redesigning the organization, building the right technology, and never forgetting the customer.

Here's our conversation. Enan. Thank you so much for being here today. Hi, Alison. Great to be here. As I said, you have gone from toy company to maker of movies, games, live events, and more in a very short time. The most notable example, of course, being the Barbie blockbuster three summers ago.

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