All episodes of Masters in Business

Masters in Business · 2026-03-28 · 77 min · 13,971 words

Maximizing Luck: Masters in Business with Judd Kessler

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Harness the power of Bloomberg Intelligence every business day. Hi, I'm Scarlett Fu. And I'm Paul Sweeney, inviting you to join us for the Bloomberg Intelligence Podcast. We bring you deep dives into the company's moving markets from stocks like Apple, Nvidia, Microsoft, and Alphabet to private companies in the news like OpenAI and Anthropic. Listen on your way home from work to catch up on the analysis that keeps you ahead of the competition.

Subscribe to the Bloomberg Intelligence podcast today on Apple, Spotify, or anywhere you listen. Bloomberg Audio Studios, podcast's radio news. This is Masters in Business with Barry Rittholz on Bloomberg Radio. This week on the podcast, another extra special guest, Judd Kessler. Wharton Professor, author of Lucky by Design, tells us about market design, how we allocate scarce resources for everything from Taylor Swift tickets to kidneys.

I thought the book was really interesting, um kind of wonky economic analysis, but fascinating and the conversation absolutely fascinating also, with no further ado, my interview of Professor Judd Kessler. So I found the book to be really fascinating look at market design, which is an area that we don't usually think about. We'll talk about the book in a few moments. I want to start with your background. Bachelor's, master's, and PhD from Harvard, but that wasn't enough.

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