Building a Premium Brand in a Commodity Category with Mark Rushmore
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Who's ready to rock today? Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. And today we'll be breaking down how to build a premium brand in a commodity category. And to drop these value bombs that are brought to Mark Rushmore into EOFire Studios. Mark is the co-founder and COO of Surrey, the most highly rated sustainable electric toothbrush brand on Trustpilot.
He co-founded Surrey to radically transform the oral health category, creating an award-winning sonic toothbrush, which sits at the intersection of performance, purpose, and design. And I can tell you, Fire Nation, they sent me one a month ago. I've been using it every single day, plus their amazing toothpaste and I'm changed forever. I mean, I'm not going back to my old toothbrush.
This is elite. So today we talk about disrupting the toothbrush category, sustainability as an advantage, building a physical product brand, and owe so much more. And a big thank you for sponsoring today's episode goes to Mark and our sponsors. Fire Nation Meet Hutworks, the number one boutique fitness franchise with 850 plus locations. They pioneered virtual workouts inside infrared saunas with recurring membership revenue, a low labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth.
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