How I Built a $1.7B Business Repairing Garage Doors

We're gonna spend$4.3 million this month in marketing. And here's what I've learned. Tommy Mello! Tommy Mello, Tommy Mello! The founder of A1 Garage Door. You're doing this blue collar thing, but at this really big scale, and I love that combination. A1 Garage Doors, we fix, we repair, we maintain, and we replace garage doors. A1 from day one. The original valuation was Now the business is north of eighty million of you. No shit. I've read hundreds of books on sales and even more on marketing. So ring ring, I pick up what are you telling'em. You never say the cost, you say the investment. You never say the most expensive, you say top of the line. You never say the cheapest, you say builder grade. These words Matter. Tommy, giving us the talk. What other businesses have you seen?

in the services industry that you are shocked at how big they are. Most of what I've done is repeatable. It's not like this crazy thing that only works in garage doors. Don't overcomplicate it. Dude I've known you for twenty seven minutes and I love this guy. Tommy, what do you suck at? Where's your weakness right now? I was gonna go broke. There was a stripper living in our Dallas warehouse with my manager. We were doing so well, and then we went to jail. There it is, there's the weakness. I feel like I can rule the world, I know I could be what I want to. I'll put my law in it like a day song on the road, let's travel now. Yeah, we listen I I listened to a dozen. What do you think? I I love the come up stories and like I hate how every single guy is pushing entrepreneurship.

'Cause it's cut out for Forty five percent of the population. Like you won't Be able to handle this. The the rejection, the failure. The five years of taking a loan against your house.

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