Selling Things Is Hard Until You Learn This

You know, most of us didn't start our business because we wanted to be salespeople. We weren't dreaming of cold calls or pitch decks. We started our business because we had something real to offer. We wanted to serve people. Here's the reality though.

If you don't learn how to sell, your business will die. That's just how it works. But it's amazing how many small business owners say, I'm just not good at sales, or I don't want to be pushy. They think sales means being slimy, manipulative, or talking somebody into something they don't need. And if that's your definition of selling, no wonder you don't want to do it.

So in this episode, entree leadership's head coach John Falkins is sitting down with Senior Vice President Chris Campbell to define what selling actually is and what it isn't. Because if your definition of selling is broken, your business will suffer. Let's get to it. Chris, thanks for being with us today.

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