Ketone-IQ: From DARPA Lab to a Gym or Cafe Near You. How to Build a Movement Around a New Technology with Michael Brandt: An EOFire Classic from 2022
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
Light that Spark Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. On today's classic episode, we'll be breaking down ketone IQ from DARPA lab to a gym or cafe near you, how to build a movement around a new technology. To drop these value bombs, I brought Michael Brandt into Eo Fire Studios. Michael is CEO and co-founder of Hvmn, creators of Ketone IQ, and he brings ketones to the mainstream backed by 16Z and a $6 million grant from the US military.
And today we talk about how to be unbusy. Most successful people have downtime. Focus on a niche that buys from you consistently and grow from there, and then keep your temple clean and owe so much more. And a big thank you for sponsoring. Today's episode goes to Michael and our sponsors.
Fire Nation, 50 days will fly right on by. The only question is, will you have something to show for it? I created a free YouTube series called 50 Days to Something, a step-by-step path to build a real product, service, or offer in just 50 focused days. Start today for free at eofire.com slash YouTube. If you are building a real business, you need real infrastructure.
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