Design Like a Big Brand, on a Small Budget with Jen Olmstead

Hey there. Welcome to the Amy Porterfield Show. If you want to do something that's unlike anyone else, you are the only person that has the stories that you have to tell in your head. And so if you are trying to set yourself apart in your market, a great story is always going to be the thing that sets you apart. Many, many years ago, I found myself outside on the front lawn of this little condo I used to live in in Carlsbad, California, near San Diego, and I was out there in the grass, my bare feet, in this top that I thought was super cute at the time, and I had hired a photographer off of Groupon.

I don't know if Groupon is still around, but it was all the rage 15 years ago. And so I found this photographer on Groupon, she came over to my house and we shot some photos for headshots for my brand new website that didn't yet exist. And I had like plans that this website was going to be gorgeous. So we took these shots that looking back now, I cringe, and I thought the website was going to be great, but I forgot that I have zero design talent and really I'm not good at aesthetics.

Like the house I live in now, I had to hire a designer or we'd be in big trouble. Like I really need help with making things look good. It's just not my expertise or even a skill I have, truly. So anyway, I decided why I thought I could create a great website, I don't know, but I put it together and it was horrendous. And I had that really ugly website for years.

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