SPI 909: Is Value-Based Content Dead?

Welcome to 2026 and I wanted to start off this year by asking you a very important question. A question that relates to the content that you create, to how you show up, to what you say. And that question is, is value-based content dead? Are we past the era of just sharing information and sharing tips and being able to grow in that fashion? You know, those posts that are like top five ways to do this.

If you want to succeed in this, here is what you have to do. It used to be true, I think we know this, that you could probably post anything online back in the day and be found for that information. There was a lot of strategies related to search engine optimization and those kinds of things, but nowadays it's not working as well. So what do we have to do? What must we do?

Before I share with you the answers to that, I do want to share with you where largely this podcast episode was inspired from. This is inspired by a man named Nick Komodina. He has an Instagram. He is an author, speaker, mentor, and I came across a post that proposed this statement.

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