#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)

Edward Bernays almost single handedly fashioned the craft that has come to be called public relations. He is widely recognized as the man who fathered the The science of spin. Bernays was the man who got women to smoke cigarettes. And who put bacon and eggs on the breakfast table.

Books in bookshelves. And Calvin Coolidge back in the White House. Although most Americans had never heard of Edward Bernays, he non the less had a profound impact. On everything from the products they purchased to the places they visited to the foods they ate for breakfast. In doing so

Bernays demonstrated to an entire generation of PR men and women that The enormous power That lay within their grasp. If housewives could be guided in their selection of soap. So could husbands in their choice of a car.

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