Simple Marketing Practices That Built a $300,000,000 Business
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From the headquarters of Ramsey Solutions, this is Entree Leadership. I'm your host, Dave Ramsey, with over 30 years of experience leading in the trenches right alongside you. When I first launched Financial Peace University, there was no marketing strategy. We were selling, we were advertising. And I just kind of put it out there.
And people started talking and one church told another and one couple shared it with their friends. And that word of mouth is really what lit the fire. But nowadays, marketing doesn't feel that simple. Most business owners I talk to are overwhelmed. They're asking, where do I even start?
On this episode, Entree Leadership's John Falcons is sitting down with Ramsey's chief marketing officer, our CMO, Jen Sievertson, to walk you through what marketing should look like in the early stages of your business, where to start, and how to test what works, and ways to get the word out without spending a ton of money. Let's get into it. Well Jen, thanks for being here. I'm happy to be here.
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