What We Know About Leading with Intuition

Turn breakthrough ideas into real results at the virtual HBR Innovation Summit on November 12th with top CEOs and master classes on AI and growth. HBR executive subscribers attend free, with exclusive programming November 13th. Learn more at hbr.org slash innovation summit. I'm Audie Ignatius. I'm Alison Beard and this is the HBR Ideacast.

All right, so Alison, when it comes to making decisions, do you consider yourself data driven or do you just kind of go with your gut? 100% my gut and I know that's a very old school way of doing things, but when I'm deciding on an article to commission or a guest I want to have on this show or a magazine cover, I definitely think to myself, does this feel right? Do I know it's going to work in my heart of hearts? And I trust that instinct.

Well, you know, I interviewed Barry Diller on this show not long ago and he says he makes every decision by his gut. And if you follow any other path, you're going to make a mistake. So, I mean, to be honest, I set up kind of a false dichotomy with that question between using data and information on the one hand versus using intuition and emotion. So today we're going to talk about intuition and following your gut, but our guest, Laura Huang, doesn't make that kind of hard and fast distinction.

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