Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave with Robbie Baxter

Light that Spark Fire Nation. JLD here and welcome to Entrepreneurs on Fire, the only daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking down how to build a subscription model so compelling your customers will never want to leave. To drop these valuable bonds, I brought Robbie Baxter into EOFire studios. Robbie is the world's leading expert on subscription and mentorship models.

She wrote two best-selling books, The Mentorship Economy. and the forever transaction. She hosts the podcast Subscription Stories and has advised organizations like Netflix, Microsoft, and The Wall Street Journal. And today we're going to talk about subscription and membership models, why they're so popular, a real-world example of how to launch one and oh so much more. And a big thank you for sponsoring today's episode goes to Robbie and our sponsors.

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