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Entrepreneurs on Fire · 2026-11-09 · 24 min · 4,784 words

The Negotiation Advantage: Leveling the Playing Field for Entrepreneurs with Nicole Carter

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Shake the room, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform, and today we'll be breaking down the negotiation advantage, leveling the playing field for entrepreneurs and to drop these value bombs. I brought Nicole Carter into EOFIR studios. Nicole is founder of Negotiati, helping entrepreneurs prepare for high stakes negotiations using strategies inspired by top companies, athletes, celebrities, and executives to make world class negotiation preparation accessible to everyone And today we'll be chatting about how negotiation is a learnable skill, the scariest negotiation, the hidden profit lever, the power of walking away and to owe so much more. And a big thank you for sponsoring today's episode goes to Nicole and our sponsors. If you are building a real business, you need real infrastructure. Highlevel gives you website hosting, funnels, email marketing, automation, calendar booking, payments, and course hosting all on one platform, plus award winning 24-7 supports. Get a 30-day free trial and my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com. High level fire.

Dot com Nicole, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. What's up, Fire Nation, Nicole Carter here. So glad to be with you guys today and hey, fellow entrepreneurs. And hey, Dale D. So it's something that I believe about becoming successful that I think most people disagree with is, you know, well, first of all, I love this question because it's one that I ask myself and I'm sure a lot of entrepreneurs do, both while listening to your show and, you know while thinking through different life changes. So for me, um, I don't believe you can be truly successful until you have learned to advocate for yourself and for others who need you.

And I see this as an area that talented people fall short in on often, right? We learn how to become exceptional at work. We learn how to be exceptional, uh, you know. getting p businesses started and even getting people to like us, but we often fall short in advocating for ourselves and advocating for the people who need our voice. So This is why I also love working with entrepreneurs, because even if we're not the best people advocating for ourselves always, we always try. And so I don't think everyone sees advocacy as a prerequisite to success. to success, but it's certainly something I see as

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