#393 The Marketing Genius of the Michelin Brothers

The Michelin brothers have to be one of the best co founder teams that I've ever read about. So one brother made the product. And the other brother sold the product and they did their respective jobs. better than anybody else in the world. Andre Michelin may be the greatest marketer of all time. And his brother Edward is one of the greatest industrialists of all time. In fact, Edward would give

the following speech to his employees counselling. Says little streams make big rivers. A single minute lost each hour. Adds up to eight in a day. twenty four hundred minutes in a year.

That's forty hours per worker. If our factory employs twenty thousand workers and each loses that minute per hour That is the equivalent of three hundred and thirty three years of work. Lost. The best founders in history were all looking for ways to save both time and money. The Michelin brothers were no different. In fact, there's a line in one of their biographies.

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