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Jocko Podcast · 2026-02-23 · 12 min · 2,398 words

Jocko Underground: Making The Mental Shift Upward

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This is the Jocko Underground podcast number 202. Sitting here with Echo Charles, you have sent questions and we have possibly answers, possible recommendations, at a minimum, courses of action that you can follow to proceed forward. Courses of action. It's true. All right.

First question. Good morning, Jocko Echo. My name is Max, and I'm reaching out for guidance on both mindset and practical business growth. I dropped out of college 2022 to pursue an online business I started. It has allowed me to support my family and purchase two houses, but I realized it isn't scalable beyond its current level.

Over the past year I started a junk removal and foreclosure cleanout business, which has now replaced my income and presents far greater growth potential. What I find challenging is the mental shift from operating as one-man business to building and leading a real company with employees. I've only ever been surrounded by middle and working class environments. I understand how to work extremely hard and push forward, but scaling it to something larger is unfamiliar territory.

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