Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

All right, everybody, election day in the United States is just a few days away, and I'm here to officially endorse. Nobody because you should not be trying to get political advice from a podcaster that you like. I'm just a guy. Who does business and I've made a little bit of money on the internet. That does not make me an expert. However, today's episode. is about politics but not in the way you might expect. I am fascinated by the marketing machine.

That is underneath political campaigns. Regardless of which candidate you're going for, they're spending over a billion dolly to persuade people. To do a thing. That's how business works too. There's a marketing machine trying to convince people to push a button at the end of the day. And I wanted to understand the science. the tactics and the uh persuasion techniques that the different campaigns have used over the years, the best stories about what's actually going on under the hood. And so I invited on a guy named Sasha Eisenberg. He studied this for a couple of decades now, and he wrote a book that I thought was really good called The Victory Lab. So I invited him on to come tell us some stories about how

the marketing machines underneath political campaigns work. I think it's fascinating. Enjoy this episode. I feel like I can rule the world, I know I can be what I want to And it seems like there's this thing where Um this whole industry.

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