Matthew Dicks: The Storytelling Expert

You've probably been telling not so good stories all your life. And you've probably heard people Who tell amazing stories all the time, і turns out. That's not actually something that people are born with. It's just strategic.

And if you become a little more strategic You can be one of those people, right? Now we wanna know. Now we're curious. We're not giving anything away. We're not indicating the end. But we're finding something that's gonna like appeal to people in a real emotional way. We're gonna identify a need they have. And if we identify an appropriate need,

Then we're gonna grab our audience and they're gonna pay attention. Welcome to the Knowledge Project, the biweekly podcast exploring the powerful ideas, practical methods, and mental models of others. In a world where knowledge is power, this podcast is your toolkit for mastering the best of what other people have already figured out. I'm your host, Shane Parish. Before we dive in, I have a quick favor to ask. If you're enjoying the show and listening on Apple Podcasts, Spotify, or any other platform, please take a moment and hit the follow button now. The more followers we have, the better guests we can bring on to share their knowledge with you. Thank you. If you want to take your learning the next level, consider joining our membership program at fs.blog slash membership. As a member, you'll get my personal reflections at the end of every episode, early access to episodes, no ads including this, exclusive content, hand edit transcripts, and so much more. Check out the link in the show notes for more.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.