transcript · 12,608 words

Red Bull's Billionaire Maniac Founder

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Dietrich Matishitz is one of the most successful entrepreneurs of our age. A man who single handedly changed the landscape Of the beverage industry by creating not just a new brand. But a whole new category. The energy drink.

He is the visionary who brought the world Red Bull. In return for his innovation, the world has made him very very rich over the last few years he was taking anywhere from five hundred million to eight hundred million a year. in annual dividends. And he had a net worth somewhere between twenty and thirty billion dollars.

Match it's also runs an efficient enterprise. In two thousand ten, Red Bull employed just seven thousand seven hundred and fifty eight people. Which works out To more than six hundred and sixty seven thousand in revenue per person. This success is the realization of a business plan. That eschews conventional advertising in favor of marketing through its own events.

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