Jeff Bezos (Insights, Stories, and Secrets)

An insider's guide to the principles and practices that drove Amazon's Meteoric rise. Colin Briar and Bill Carr joined Amazon in the late nineteen nineties. At a time when it was making the transition from a small company that used doors for desks To one of the fastest growing and most respected companies in the world.

In working backwards, these two long serving Amazon executives reveal and codify the principles and practices that drive the successes of of one of the most extraordinary companies the world has ever known. With twenty seven years of Amazon experience between them. Much of it in the early two thousands. A period of unmatched innovation that brought products and services including

Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to Life. Briar and Carr. Offer the first insider's account Of the practices that set Amazon apart. with lessons and techniques for applying Amazon's fourteen leadership principles to your company or career.

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