SPI 890: What's Working in Sponsorships and Brand Deals Right Now

Hey, Pat here. We're gonna talk about sponsorships and brand deals. This has always been a way for creators to generate revenue, right? Connecting with other companies and other products because you've worked hard to build this audience and to build some loyalty and a following. And this company wants to get in front of your brand and in front of your audience that you've worked hard to build. Now affiliate marketing is one thing. And we've talked about affiliate marketing recently and it still continues to be a way to generate a lot of revenue by promoting and recommending other people's products. And the beauty of affiliate marketing is you get paid if and only if You get customers for that company. So it makes sense for these companies to do that. because they're not losing anything. They're only sharing revenue with people who are

Putting more money in their pocket anyway. And this is where sponsorships and brand deals can come into play and it is a kind of tight rope to walk on sometimes on both sides. Because A brand will pay you to get in front of your audience.

Hoping that she'll generate revenue for them. However you are wanting to work with this company and they're willing to pay you And there's no real sense of or at least for many creators, there's no real sense of okay, I have to convert this many people.

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