$500M Founder: “This is the biggest opportunity in the US today”

The marketer me loves everything you're saying, Ral, because the two things you just said, those were actually like, you know,$20 million ad hooks. I feel like I could rule the world and know I could be what I want to. I'm putting my all in it like a day's all on the road, less travel now. Justin, I'm pumped you're here. You're here because for two well, for two reasons. The first reason is that you've started like six or seven companies that have collectively done something like five hundred million dollars in revenue in the last seven years, which is huge, and they're all in the health and wellness space. You're also here Because you're one of my most reasonable friends when it comes to health and wellness because you are like You're into fringe stuff, which is uh, I think cool. But the problem with people who are in fringe stuff is they can't relate that to like a normal person, you know what I mean? And they'll be like, you know, this like fringe thing that I'm into, this is only like a one percent needle mover as opposed to like a fifty percent needle mover. And so you're very self aware, you're very thought, and you've built a lot of big businesses in the space and You're a blogger and you have this amazing blog post called the uh great American poisoning that both Sean and I are like obsessed with. And so I thought you could come on and kinda talk a little bit about the blog post, but also business ideas that you're into.

And opportunities related to this space. I'm I'm super stoked to be here. I mean I As I've written in that post I literally think that The great Amer uh what I call the great American poisoning, basically the fact that

Americans are sick at record levels and are getting sicker, like our children are sick, everyone is overweight and obese. And these problems are getting worse, not better, is both the biggest problem in the US and also Because of that, like A massive opportunity for people that want to start companies or or build value in this space. Sean, what emotion did you feel when you read this blog post? Dude, you could ask Diego, I went on like a forty eight hour bender. First here's what we did. No, no, it was like out uh outrage first and then curiosity.

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