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The Smart Passive Income Online Business and Blogging Podcast · 2025-10-31 · 35 min · 6,640 words

SPI 899: It Only Takes 67 Days to Win Big with Dr. Shannon Irvine

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90% of every decision isn't coming from our thinking planning part of our brain. It's coming from that subconscious part of the brain. It's like there's a brake pedal being pushed down as hard as you're pushing the gas pedal and it leads to kind of spinning in circles and getting us stalled out. So if something's in control of 90% of my decisions and my actions, I want to understand the good things that are in there and then uncover these limitations, limiting beliefs, automatic negative thoughts.

They're always firing when you're trying to do something big. And so this enables us to not just try to not have limiting beliefs, but literally remove them from your brain. We can see them in scans where they literally disappear and are not able to fire or wire together anymore. And that's when we see big pops for our entrepreneurs going to six, seven, and eight figures. You know, we talk a lot about strategy and different tactics to help you succeed in your business and in your life.

And none of that is going to work unless you know how to plow through all the mental barriers, the sometimes they call it the limiting beliefs, the conditions that we've been grown up with that actually hold us back. And this is something that was so apparent to me once I started learning entrepreneurship when I tried to build my own business and my perfectionism. got in the way, for example, and my procrastination started to show up. And this is why I'm so grateful for people like our featured guest today, Dr. Shannon Irvine, who once was a student of mine.

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