SPI 900: Why Superfans Are Still the Fastest Path to Success
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Welcome to episode 900 of the SPI podcast. This is insane that we have come this far, 900 episodes. And I think back to July of 2010. I mean, it's almost 2026 now. I've been at this for over 15 years.
We are now on the home stretch to 1,000 episodes. And thank you so much for listening to any. minutes of this podcast. I appreciate it so much. So I wanted to do something very special today.
I wanted to bring back out of all the things I've ever spoken about, the number one thing that I've been asked to speak about, the number one thing that has helped me create a best-selling book, and the number one concept, principle, thought, idea. and presentation that I want to offer you, that is the most important thing any brand, business, personality, online authority, personal brand can think about today. And that is the idea of creating super fans. And I do want to give credit to where credit is due. Kevin Kelly, who wrote an article back in, I think, 2005 titled
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