#379 Jerry Jones (Dallas Cowboys)

The year before Jerry Jones bought the Dallas Cowboys, the team lost nine million dollars. And just a few years later, the Cowboys were making over thirty million in profit per year. In fact, in the middle of this turnaround. The book describes Jerry Jones as a Ruthless

Cost cutter. A few weeks ago I was telling you about Ingbor Camproad, who's the founder of IKEA, starts IKEA when he's seventeen. Uh, works on it until he dies at ninety one years old. And Ingvar wrote a document, which they call the IKEA Company Bible. It's actually called uh the name of the document. It's the Testament of a Furniture Dealer. I loved

It's so much actually had it printed and bound. and uh put it on my desk. But in that document Ingvar repeated something that was very fascinating. He said for six decades That cost awareness was IKEA's anthem. And he said that his dedication to that idea

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