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Entrepreneurs on Fire · 2025-09-23 · 24 min · 4,208 words

Before You Shake Hands: The Partnership Red Flags That Could Save You Millions with Elle George

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Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down Before You Shake Hands, the partnership red flags that could save you millions. To drop these value bombs, I brought Elle George in the EO Fire Studios. Elle is a serial entrepreneur, disruptor, and investor.

Her new book, Before You Shake Hands, is the Ultimate partnership toolkit with hard-earned lessons on power, betrayal, and avoiding million-dollar mistakes. In today's Foundation, we will talk about avoiding those partnership mistakes. Elle shares a personal story you won't want to miss and oh so much more. And a big thank you for sponsoring today's episode goes to Elle and our sponsors.

Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups, manage clients, and even white label your own software. Say hello to our featured partner High Level and visit highlevelfire.com to start your free trial today. Elle, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Hey, John, thanks so much for having me.

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